Another piece of advertising gold this week – again from the 1950s. Long before the days of discount shopping, online shopping, or any of the mod-cons that make housekeeping fast and easy (and long before the days when men were expected to help out around the home), this clever advertisement for Vitamins hit the pages of newspapers and magazines.
What woman doesn’t want to look fantastic? And what better way for a woman to look fabulous but to thrive on cleaning, cooking and dusting? It must have made women everywhere just want to work more and more at keeping house for her poor husband, who was always so tired at the end of his long and tedious work day. Too tired to do anything but come home to his cooked dinner and curl up in front of the television or wireless while his wife continued to clean up until she fell into bed (after him).
What better way to have even more energy for more housekeeping than to take PEP Vitamin Pills? The image that comes to mind is that of a suburbia full of happy, peppy housewives just bursting out of bed every morning to cook hubby his breakfast, get him off to work, and keep busy keeping house all day every day, waiting breathlessly for him to come home and be waited upon after his long hard day out at work. And she looks fabulous for every minute of it. It almost makes your writer, sixty years later, want some PEP Vitamins herself!
Do we believe it?