Men and women really do differ greatly when it comes to the shopping experience. Researchers have confirmed what many of us would have known to be true: with little exception, women LOVE to shop. With little exception, men – not so much.
Women, as a general rule, enjoy the whole experience of shopping. They are happy to browse, be distracted from their purpose, and be surprised by other things they weren’t even aware they wanted or needed. A woman’s attention span for shopping averages two hours.
Men, on the other hand, see shopping as a mission: go in, get the specific item they left home with the intention of acquiring, and get out of there again. A man is doing well if he retains attention for the whole endeavour for twenty five minutes.
The fact is, women love to shop. Men view shopping as a chore. The worst aspect of going out to shop for a woman tends to be lack of sales assistance; this is the single biggest factor which will lose a sale to a woman customer. Also detrimental are sales assistants who are unhelpful or rude. Men, on the other hand, are more concerned when they cannot find a parking space close to their destination store, and if an item is not in stock then and there, they will walk away.
In a nutshell: men are hunters; women are gatherers. Men enter a store with specifics in mind and are rarely distracted from their goal. Women, who according to scientific research, have better peripheral vision than men, go in and scan.
Shopping online is similar. Men want to go to a site seeking a specific item. Women like to browse all options and then choose.
This is where Oz web Rewards is perfect for everyone! It is your one-stop location for online shopping Australia-wide. There are over seventy five merchants participating in the program, and everything from children’s toys and games to women’s lingerie to hardware and tools to home wares and gourmet foods are available easily and at your fingertips. All merchants are Australian-based so shipping is fast and very much more affordable than anywhere else – and best of all, our loyalty program delivers generous rewards.
Join today! You will be very, very glad you did – whether your shopping style is that of a hunter or a gatherer.