Here is yet another example of how times have changed in the last fifty to sixty years – and this time not necessarily for the better! It’s very difficult to imagine today, but there was a time our mothers or grandmothers would remember, when the ideal woman was not “skinny” or bony. An attractive woman had curves; admittedly, a slim waist was desired, but breasts and hips and a healthy covering of flesh was what women aspired to. A number of newspapers and magazines ran advertisements like this one for weight gain products – with not only weight gain being the aim, but also an increase in body size!
Even today, studies suggest that it’s other women and the fashion industry who put the most pressure on girls and women to be very thin; men, when surveyed, were shown to generally prefer a woman to have some flesh, some curves, and that ultimately size doesn’t count: it’s all about a woman’s confidence and what she projects from inside.
Here at Oz Web Rewards, we are able to offer a great range of merchants who sell women’s fashion online Australia-wide. Our rewards program redeems sales with a very generous 5% in rewards points which can be pooled and used across all of our stores. We have something to suit men, women and children of all shapes, sizes and tastes…
Check our website out today – and happy shopping!