It seems it is on again: the much-hyped internet shopping flop of last year is back for another go. To recap, click frenzy burst onto the scene last year promising a whole new shopping experience with huge savings to be had, but failed to deliver on most counts, particularly the much talked-about server failures.
The Mother’s Day frenzy sale is on today, with various sales on during the year culminating in the big event on the 1st November. This year they have promised to upgrade servers, so unlike last year, with this you are able to connect to the site – but are the savings there and how does it all work?
According to a new.com.au report, for a company to be a part of click frenzy, it must make an initial deposit of $1000, and they then pay on a per-click basis for the traffic they receive via the click frenzy site. For small retailers, this initial investment is pretty prohibitive, so you mostly see the large retailers on board. Click frenzy is basically an advertising portal, and like all advertising costs it is generally recouped through the sale of the product, which can limit the discounts that can be made available as those costs need to be recouped.
Reports coming in are mixed as to the value of the deals on offer as well. A quick review of tweets shows shoppers are generally dissatisfied with the discounts offered, with most being much like discounts found in normal sale events though out the year. In fact, several large retailers have not even bothered to participate this year, holding their own sales in conjunction with the click frenzy event, as they feel that offers better value for consumers. So is click frenzy all it is hyped up to be, or just your general run of the mill sale advertising campaign offering nothing really new to the consumer?
The online retail market is getting more competitive every day as retailers find ways to attract new customers. We are obviously biased, but at Oz web Rewards we believe our member retailers offer greater value year round, and if you’re an Oz web Rewards member, you get extra rewards every time you shop. Rewards Frenzy perhaps ?